Australian Facebook Statistics
(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and their Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)
| Total Users: |
|
| Penetration of Population: |
|
| Gender Split (M/F): |
|
| Largest Age Segment: |
|
| 3 Most Liked Brands |
- McDonald's Australia (1,104,239)
- Samsung Australia (921,280)
- Skittles (914,044)
|
Australian Social Media Statistics (Other)
| Twitter: |
2,791,300 users |
| LinkedIn: |
3,400,000 users (up 100,000) |
| Google+: |
60,000 users |
| Pinterest: |
350,000 users |
| Tumblr: |
4,800,000 users (up 100,000) |
| Stumble Upon: |
50,000 users |
| Myspace: |
120,000 users |
| Instagram: |
4,000,000 users |
Australian Desktop Internet Browsers (% Market Share)
| Chrome: |
46.79% |
| Internet Explorer: |
25.54% |
| Firefox: |
15.13% |
| Safari: |
10.98% |
Australian Search Engines - All Devices (% Market Share)
| Google: |
93.6% |
| All the rest: |
6.4% |
Australian Mobile Operating Systems (% Market Share)
| iOS: |
57.89% |
| Android: |
39.41% |
| Windows Phone: |
1.86% |
| All the rest: |
0.84% |
Australian Mobile Browsers (% Market Share)
| iPhone: |
53.64% |
| Chrome: |
30.07% |
| Android: |
10.78% |
| All the rest: |
5.51% |
Mobile Internet vs Desktop Internet Usage
| Desktop: |
72.49% |
| Mobile: |
27.51% |
* Statistics are current at time of publishing
** Statistics sourced from:
- http://gs.statcounter.com
- http://www.socialbakers.com
- http://www.socialmedianews.com.au
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