The top 25 most expensive domain names

10 January 2020
Here are the 25 most expensive domain names publicly reported.
Joe Styler

It was announced on June 18 that Voice.com was sold for $30 million — “the biggest publicly reported all cash domain sale of all time,” Ron Jackson wrote in DNJournal.com.

Likewise, Elliot Silver of DomainInvesting.com called the Voice.com purchase “easily the largest domain name sale of the year and one of the largest pure domain name sales of all time.”

Have you ever heard about those people who just magically find rare steals at antique roadshows? Like the Joseph Kleitsch oil painting that was purchased for around $100 and later appraised at $500,000. If you’re like me, and in this case, I think we all are, you’ve probably thought to yourself, “Why can’t that happen to me?” While I don’t typically dabble in oil paintings, I do spend time in the domain market. And let me tell you, after reviewing the most expensive domain names out there, there are definitely people who have sold them for enough money to pay a king’s ransom.

When most people think about the price of a domain, somewhere in the range of $50 usually pops up. But often, domain names sell for much more than that.

The average price of a domain name sold in the secondary market — buying a domain from someone who already owns it — is in the thousands of dollars.

 

It is not unusual to see public domain sales reported weekly in the tens or hundreds of thousands, and often enough there will be domain sales reported in the millions. You can check out dnjournal.com for weekly domain sales reporting, as well as annual historical sales reports. They report this year’s top sale as Ice.com for $3.5 million, for instance. It is always good to use this report to see current sales and trends.

Nailing down the most expensive domain names isn’t easy — most of the parties involved often try to keep that information private. There are various reasons for this practice, ranging from wanting to keep their competition in the dark to not wanting others to know how much they’re willing to spend on a domain in the future.

It’s a pretty common assertion that the vast majority of high-value domain sales are done with some sort of non-disclosure agreement in place. Luckily for us, enough sales are public, so we can still have a good idea of the domain market and its health over the years.

The most expensive domain name ever sold has come to light — at $872 million. Yes, you read that right. Cars.com was valued at $872 million (we get that number from reading the SEC filing, courtesy of the parent company, Gannet Co., Inc.). Imagine the look on someone’s face when they were told their domain was worth that much!

While many people don’t report the sale of their domains publicly, top lists vary. But as a whole, most people are in agreement with most of the highest sales reported for domain names.

Editor’s note: Want to capture the coveted No. 1 spot in domain name sales? You’ll need to make sure your domains are worth their weight. With GoDaddy Domain Appraisals, you can get the most accurate and comprehensive domain pricing estimates available. We use an exclusive algorithm that relies on both machine learning and real market sales data to estimate domain values.


Here are the 25 most expensive domain names publicly reported.

  1. 1.    CarInsurance.com — $49.7 million
  2. 2.    Insurance.com — $35.6 million
  3. 3.    VacationRentals.com — $35 million
  4. 4.    PrivateJet.com — $30.18 million
  5. 5.    Voice.com — $30 million
  6. 6.    Internet.com — $18 million
  7. 7.    360.com — $17 million
  8. 8.    Insure.com — $16 million
  9. 9.    Fund.com — £9.99 million
  10. 10.    Sex.com — $14 million*
  11. 11.    Sex.com — $13 million
  12. 12.    Hotels.com — $11 million
  13. 13.    Porn.com — $9.5 million
  14. 14.    Shoes.com — $9 million
  15. 15.    Porno.com — $8.8 million
  16. 16.    Fb.com — $8.5 million
  17. 17.    We.com — $8 million
  18. 18.    Business.com — $7.5 million
  19. 19.    Diamond.com — $7.5 million
  20. 20.    Beer.com — $7 million
  21. 21.    Z.com — $6.8 million
  22. 22.    iCloud.com — $6 million
  23. 23.    Israel.com — $5.8 million
  24. 24.    Casino.com — $5.5 million
  25. 25.    Slots.com — $5.5 million


Please note that we’ve added five domain names to the list since we originally published this post in 2017.

* The sex.com domain name sold twice — Once in 2005 for $14 million and again in 2010 for $13 million.

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