Alphabet Inc. said today its YouTube ad revenue for fiscal year 2019 was $15 billion.
“Our investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, provide a strong base for continued growth and new opportunities across Alphabet,” Sundar Pichai, CEO of Alphabet and Google, said in a statement.
Traditional advertising spaces are being challenged
YouTube ad revenue, which the company revealed for the first time during its earnings call today, has grown exponentially, increasing from $8 billion in fiscal year 2017 and $11 billion in fiscal year 2018.
Of the $15 billion, $4.7 billion came in the fourth quarter of last year.
YouTube is in a league of its own when compared with its streaming competitors.
Hulu, for example, reported nearly $700 million in ad revenue last year and $1.3 billion in subscriber revenue.
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