What is an SSL Certificate and why you need one on your website

3 October 2017
SSL Certificates

Beginning in October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.


What is an SSL Certificate?

An SSL Certificate is a set of data files that you can add to your server to achieve an encrypted connection between a browser and your server. When installed, a green padlock will be displayed when users visit your site to indicate that the site is secure.

What’s the Difference Between SSL and HTTPS?

You may have heard the terms “SSL” or “SSL Certificate” used interchangeably with HTTPS.  For the most part, these are the same. An SSL certificate is the product that you are actually purchasing and installing on your server, and HTTPS is the result of having that certificate on your server.


If your site isn’t secure yet, it definitely should be. Here’s why.


1. Increased Google Rankings

Over 30% of the sites on the first page of Google are HTTPS, which is not a surprise, since Google has confirmed that they favor HTTPS sites.

Google wants to ensure the best user experience for their customers, so understandably they don’t want to send searchers to insecure sites. Because of that, their ranking algorithm favors HTTPS sites. If your site isn’t secure, it could be getting outranked by similar sites that are.


2. Improved Security

There’s a reason why Google favors HTTPS—they want to achieve the safest web experience for their users.

Google adds criteria to the rankings algorithm when it has proven to provide better user experience. HTTPS protects your users’ information and your information from hackers.

Keeping everything safer and more secure is simply a better option for everyone.


3. Updated Browser Labels

Are we tired of talking about Google yet? Well there’s one more thing. As part of their push for a more secure web, Google is also updating their labeling for HTTP sites in Chrome’s URL bar.

Currently, HTTP sites are marked with a gray information symbol that tells the user the site is not secure if they click on it. Sometime this year, Google is going to update that to include a “Not Secure” label that is displayed in plain site, rather than after a user clicks on the information symbol.

Eventually, Google is going to mark http sites with a red triangle with a “Not Secure” label written in red.

While this new label only means that your site is not HTTPS, users don’t fully understand that, and many will likely feel a sense of unease from seeing that label on a site they are browsing.


4. Increased Conversions

While users may not have a complete technical understanding of secure connections, they do understand that they want a site to be HTTPS if they are providing personal information.

We already see a difference in conversion rates between HTTP and HTTPS sites. But, after Google rolls out their new HTTP labeling, we will probably see an even larger difference in conversion rates between the two.

When users see those red labels, something as simple as entering a name, email, and phone number into a basic lead generation form can cause anxiety and concern for users.


5. Increased Customer Confidence

With all of the buzz about HTTPS going around, more users are specifically looking for a secure connection when visiting a website.

A secure connection gives your customers peace of mind that your website can be trusted and their information is safe.


Speak to TEAPOT Digital today about SSL certificates or your next project. Call 03 9329 8286.


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